What IS A

LIFE Coach?

Life Coaching is a profession wherein a client works closely with a coach over a period of time to achieve the desired outcome (or multiple outcomes). The Life Coaching field has been around for a while now, but it’s grown in popularity in recent years, among individuals and businesses alike, as an effective tool for helping people make desired change, achieve more balance, find fulfillment, increase satisfaction in their lives, and set and meet desired goals.

By engaging in coaching, clients learn how to:

  • Increase their awareness and self-confidence

  • Tune in to their innate intuition

  • Reframe their thoughts

  • Banish limiting beliefs that may be holding them back from what they desire

  • Empower themselves to make change

  • Enhance their overall quality of life

Life Coaching is a collaborative partnership between coach and client, where the coaching relationship continually gives all the power back to the client.

As Life Coaches, we hold the premise that the client knows the answers to every question or challenge they may be facing in their life—even if those answers appear to be obscured, muddled, or hidden inside.

A Life Coach’s skill lies in knowing the most empowering questions to ask to bring those answers forward, thereby expanding the menu of choices the client has to create what they want in every aspect of their lives.

Generally speaking, Life Coaches assist clients who may be in a period of transition, stuck in a rut, seeking change, or otherwise in need of some type of guidance.

What Do Life Coaches Do?

Life Coaches help clients:

  • Clarify, set, and achieve personal goals

  • Unlock their potential

  • Find their true calling

  • Reframe their mindset to see opportunities instead of problems

  • Unleash their creativity

  • Find solutions
    …and lots more!

We do this by meeting with our clients anywhere from 30 to 90 minutes over a period of time. These meetings are referred to as sessions, and during a session, a client will typically raise an issue they’re facing and we will work with the client to address the challenge. We will ask questions intended to help the client gain clarity and identify obstacles standing in the way of what they want.

A Life Coach’s ultimate function is to help the client feel empowered to change their situation and provide the support and accountability to help them do so successfully. Life Coaches challenge their clients, help them focus on what’s most important to them, and create a plan to achieve their desires, hold them accountable, and celebrate their successes.

Life Coaches may provide guidance in a number of ways, including but not limited to:

  • Finding work / life balance

  • Changing or beginning careers

  • Managing stress

  • Improving health

  • Increasing confidence

  • Improving communication

  • Creating a business plan

  • Starting a business

  • Setting financial goals

  • Buying a home

  • Choosing a school or educational program

  • Improving relationships
    …and lots more!


Typically, a client will meet with a Life Coach for at least 3 months (the minimum amount of time required to help them facilitate lasting positive transformation in their lives). Some prefer to work with a Life Coach over a longer period of time, and even over several years. It really depends on the scope of the client’s need and the depth of inner work that’s required to help the client achieve their goals.